OUR STORY

Be conscious, make a vibrant impression and accept nothing but the extraordinary. Fashion is an expression of attitude and ambition, an eye-catching exposé of your unique personality. We are here to let you shine like you deserve through state of the art women’s bags.
BYLUNDEMO is a Swedish fashion house that produces exclusive women's bags in elegant, stylish design with classic lines and trendsetting colors.
The brand was launched globally in 2018 and stands at the forefront of modern and conscious fashion, where choice of material and functionality perfectly embodies a luxurious quality, look and feel.

Behind the brand is the founder Frida Lundemo, who during her long-time career as a DJ and entrepreneur began the development of her vision – a design concept that takes you from weekday to weekend with a sassy edge. With inspiration from international fashion houses, a great focus on detail, generous materials and brave colors in display, the BYLUNDEMO bags are tailored for the modern woman who stands for integrity and confidence. We embrace consciousness and consideration and has therefore chosen to manufacture the bags in carefully completed, vegan leather of the finest variety. Today the brand is seen from London to New York and has quickly established itself within the international fashion scene.

Made by women, worn by women.

BYLUNDEMO